Mary Kay Grasmick, Vice President of Communications for the Wisconsin Hospital Association, is presenting on Wisconsin's successful opposition of a provider tax - and then how and why they ended up supporting it.
Mary Kay used their weekly e-newsletter as the primary vehicle for educating members on why they first opposed an assessment and then supported it (because the governor then said he'd just cut Medicaid without an assessment). Their media approach included editorial board visits, guest columns from CEOs, and a statewide radio ad campaign (just under $30,000).