In Competition Demystified, Columbia Business School professor Bruce Greenwald takes aim at Michael Porter's classic five-source model for studying competition, Competitive Strategy, that most big companies use for strategic analysis. He counters with his own one-step game-theory rubric that boils down to one question: How easily can your competitors expand?
Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses.
Test drive the book here. Read an excerpt from Michael Porter's Competitive Strategy here.
Comments