Memorial Hospital and Health System in South Bend, IN, has worked with 30 top companies from outside of health care to learn innovative ways to improve brand recognition and patient satisfaction, grow market share, and form business partnerships. In this audio interview, Diane Stover, vice president for marketing and innovation strategy at Memorial, shares some of what they’ve learned from these “innovists.”
Listen to the audio interview from HealthLeaders Media MarketShare blog.
Comments