Few domains in business and society have been untouched by the emerging social-media revolution—one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing; sophisticated viral media campaigns engage customers and create brand loyalty; next-generation products are codeveloped in open-innovation processes; and corporate leaders work on shaping their enterprise 2.0 strategy.
This radical change has created a dilemma for senior executives: while the potential of social media seems immense, the inherent risks create uncertainty and unease. Learn more here.
Customers are expecting more of health care providers. The national debate about skyrocketing costs, concerns about quality and lack of transparency — plus the fact that consumers are shouldering more responsibility for the cost of insurance and treatment — have placed health care delivery in the crosshairs.
A study from the Society for Healthcare Strategy and Market Development shows that senior marketing professionals believe that evaluating the performance of an organization's communications strategy will be more important five years from now than it is today. Diane Weber, SHSMD's executive director, released the results of its 2013 report that looked at the job tasks of its members at the group's annual conference in Chicago Sep. 29 – Oct. 2.
Read more from Jacqueline Fellows in HealthLeaders Media here.