According to a new survey from the Boston College Center for Corporate Citizenship of 751 executives (more than half of whom were CEOs), 62% said corporate citizenship is part of their business strategy to a large or great extent. However, only 39% said they incorporate citizenship into their business planning process, and only 25% have a dedicated team or staff member to work on citizenship issues.
The survey also notes a disconnect between what the public expects by way of its corporations and what the executives expect. According to the survey (when compared with data collected by a GlobeScan survey from 2007), while 79% of the public expects companies to make products in a socially and environmentally responsible manner, only 55% of the executives agree. Similarly, 61% of the public believes it's a corporation's responsibility to improve education and skills in the communities in which they operate; only 41% of executives agree.
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