Hospital marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in the health care industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. This year's annual meeting of the Mississippi Hospital Association's Society for Health Care Marketing & Public Relations, set for Nov. 7-8 at the MHA Conference Center in Madison, aims to help you move your strategies forward (just in time for the new year).
This year's keynote speaker is Chris Bevolo, author of Joe Public Doesn't Care About Your Hospital. A copy of the book will be included at registration and Mr. Bevolo will be available to sign copies. In this book, recognized change agent Chris Bevolo issues health care marketers a call to arms to transform health care marketing, while providing an arsenal of ideas, techniques and tactics you can use to position your hospital for success.
Also, David Jarrard, President & CEO of Jarrard Phillips Cate & Hancock, will present Light the Fuse, Enjoy the Boom: Turning Employees Into Advocates. Mr. Jarrard leads a national health care public affairs firm and a team of former hospital marketers, politicos, and journalists. His session will cover how you can use the tools of communication and political campaign strategy to “win” for your hospital.
In closing, Kimberly Medlock will help us reduce our mental clutter (so you can get all of the great ideas from this conference out of your head and in to action!). Ms. Medlock will show us a smarter approach to work (and life!) that will help us get focused, improve productivity, and reduce stress.
The Maggie Awards Gala, slated for Nov. 8 from 6 p.m. until 8 p.m., will be included in the cost of registration - and Mistletoe Marketplace tickets will be available free of charge too!
Register online here. If you prefer to fax, email or mail in your registration, a registration form is available (along with a complete schedule of events for the conference) here. (Remember that once you register for the conference you automatically become part of an online community on MHA Connect for the conference. Log in for more information about speakers, resources, speaker presentations, etc. and even see who is atteding! If you need your username and password, email Shawn Rossi at srossi@mhanet.org.)
Please encourage your vendors to become sponsors for our event. Our sponsors allow us to draw in great speakers for our event (and great door prizes too!). A sponsor packet is available here.
If you have questions or need more information, contact Shawn Rossi at (800) 289-8884, (601) 368-3237 or srossi@mhanet.org.
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