CEO turnover and marketing turmoil: 4 ways to ensure your program stays on track

The CEO turnover rate among the 4,566 hospitals tracked by the American College of Healthcare Executives was 16 percent in 2004. That's 731 chances that it could happen in your organization. When it does, you can bet that your marketing strategy will turn over, as well. It's not just the marketer who is nervous in this scenario; a new CEO is confronted with a myriad of problems (and opportunities) upon arrival. Marketing is not always at the top of the list, yet it might be the most critical initiative to tackle.

Read the full article by Anthony Cirillo from HealthLeaders Media.