Immediate Release

Video in the C-suite: Executives embrace the nontext web

Over the past year, video appears to have evolved from a novelty into a mainstream method for executives to receive business information. While text remains their preferred format, executives appear as willing to take action based on viewing a video as they do reading an article.

Read the full article and download a PDF of the study from Forbes Insights (free registration required).

Defining the Brand

A hospital's reputation is critical to organizational success. However, many attempts at branding are ineffective. A good brand differentiates a hospital from competitors and connects with patients in a meaningful way.

Read more from Dan Beckham in Hospitals & Health Networks here.

Budgets, innovation squarely in CMOs’ sights in 2011

Maximizing budget, fostering innovation and building an adaptable marketing organization top the list of priorities for chief marketing officers as they move into 2011, according to an exclusive survey from Advertising Age and Forrester’s CMO Group.

Read the full article from Advertising Age (free registration required).

Commentary: ED Services Still a Selling Point in 2011

One of the top hospital marketing trends of 2010 was promoting estimated wait times and even reservations for emergency department visits. That trend should continue to pick up steam in 2011.

Read more here.

How cutting-edge hospitals use social media

Although social media has evolved in healthcare and some 800 hospitals have constructed social networking sites, few have moved beyond the basics, according to MedCityNews.

Most of the 2,300-plus accounts are on Facebook, Twitter and YouTube, according to Ed Bennett, director of web strategy at the University of Maryland Medical Center, who tracks hospitals' social media use.

While most hospitals that maintain a social media presence just use it as another tool to connect with current and potential patients, some are taking more innovative approaches and incorporating social media into business development strategies.

Learn more here.