Immediate Release

How health-reform stakeholders will be affected by recent changes

Health care reform isn’t a single change but a series of 92 different provisions to be phased in during the next seven years, gradually transforming the complex system that drives 17 percent of the U.S. economy. The strategic communication challenges will be daunting.

Read the full article from the Public Relations Strategist.

Commentary: Hospital Marketing Costs Remain Cause for Concern

Even though the economy is on the rebound, hospital executives remain wary of launching big-budget marketing campaigns, particularly at facilities that have hiring and wage freezes in place. Read more here.

How to Market Employed Physicians

As physician employment increases, so should practices' marketing outreach. The idea is to get consumers and other physicians talking about the marketed practice and to fill those doctors' plates fast, while increasing the hospital's brand awareness.

Learn more here.

Webcast: Boost Market Share with Your Oncology Services

Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders.