Conventional wisdom assumes that quality drives demand and provides hospitals with a competitive edge. But increasingly, market research suggests that amenities might matter more than quality in competitive hospital markets.
In order for healthcare marketers to be credible, they need to be able to prove the worth of their efforts. Learn how one health system measured a marketing campaign that brought in 30 new cases and a 131% return on investment.
As the health care landscape continues to be fluid and amorphous, marketers crave the knowhow for building, tracking, and measuring physician referrals. An upcoming HealthLeaders Media webcast rounds up the latest tactics.
If non-healthcare brands like Target, MiniCooper and JetBlue are doing it now, why should healthcare marketers wait till later, when the buzz has worn off?
QR codes aren't perfect, but what marketing tool is?
When everything comes together, campaigns with QR codes can work very well. They can be used almost anywhere (even taco wrappers) to encourage new way to connect with your brand.
