Within two years, hospital marketers are predicting that digital marketing will overtake traditional marketing channels in getting their messages out, according to a survey from Acsys Interactive, an interactive marketing and digital development company based in Farmington, Conn.
This "long-awaited but fast-moving shift" is related to several factors, according to the insights gathered from hospital marketers across the country who took part last year in the Crowdsourced Survey of Hospital Marketers. One reason is the rapid proliferation of digital channels - such as social, video, and mobile - in hospital marketing. In addition, the demand is increasing for marketing to step outside of its traditional role and improve the customer experience on other platforms - including those that have languished such as the intranet and patient portals, the survey found.
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