Most Americans rely on word of mouth and physician referrals, more so than health care price and quality information, when choosing a health care provider, according to a new national study from the Center for Studying Health System Change. Funded by the California HealthCare Foundation, the study’s findings came from the Center for Health System Change’s 2007 Health Tracking Household Survey, a nationally representative survey containing information on 13,500 adults with a 43% response rate.
When choosing new primary-care physicians, half of all consumers relied on word-of-mouth recommendations from friends and relatives, while 38% used physicians recommendations and about 35% relied on health plan information, the study said.
Also, use of online provider information was low, ranging from 2.5% for consumers undergoing procedures to about 7% for consumers choosing new specialists and 11% for consumers seeking new primary-care physicians.