Radical changes in workers' attitudes have substantially altered conventional concepts of the American worker, according to a year-long analysis of the American workforce. A collaboration of top workforce consultants today announced their conclusions from a massive survey of 7,718 U.S. workers in every industry about the current and future profile of the American workforce, identifying six distinct categories of workers whose differences derive more from attitudes toward work and life circumstances than age, gender, race or ethnicity.
The study identified six major segments of the workforce:
Self-Empowered Innovators (14%)
The most engaged segment of the workforce is also the smallest.
Hardworking, entrepreneurial, well educated and self-empowered, they are
looking for work that continues to empower and stimulate them, enables
them to continue to learn and grow, and has greater social purpose. For
them, work is about building something with lasting value.
Fair & Square Traditionalists (20%)
A slim plurality of the workforce consists of highly reliable, loyal,
traditional workers who seek traditional rewards from their work. With
below-average educations and above average incomes, they seek stable and
secure environments, have the longest average tenure and are highly
engaged. The study characterizes them as "hard workers and good team
members." For these employees, work is about the American dream - a
steady, predictable path to success.
Accomplished Contributors (17%)
With an emphasis on contribution, this group sees itself as loyal,
hard-working, reliable, capable and typically very experienced. They seek
personally stimulating work that allows them to learn and grow. They have
a very positive view of their employer, workplace and colleagues. Hard
workers and great collaborators, they view work as an opportunity to be
part of a winning team.
Maverick Morphers (15%)
Confident, intellectually curious workers with a high-energy drive and
unending ability to raise their personal achievement bar, this group
continually brings innovation to the workplace. Members seek new ways to
work or new technologies that increase productivity and communication.
Successful but always needing that next challenge, they are most often
found in smaller organizations. Morphers seek lives filled with change
and adventure -- work for them is one of multiple opportunities to
achieve these goals.
Stalled Survivors (19%)
The youngest workforce segment looks for employers who can make it easier
to cope with what they perceive to be stressful lives with too many
demands. Many of them hold out hope for a more productive and successful
future, but for now, this group wants the full menu of company benefits
and work environments that are fun. For them work today is a source of
livelihood but not yet (or not currently) a very satisfying part of their
lives.
Demanding Disconnects (15%)
This group holds the distinction of being the least satisfied and least
productive segment of the workforce. Although they demand a wide range of
benefits, they bring very little energy or commitment to the table. These
are often mid-career professionals who feel dead-ended and want their
employers to step up and make things better. Individuals in the group
view work as generally frustrating and see its value largely in terms of
near-term economic gain.