December 08, 2008

Continue the Conversation

Backtype 

BackType lets you “find, follow and share comments from across the web.” Whenever you fill out the URL in a blog’s comment form, BackType tracks it. You can use BackType to keep track of your own comments, follow the others of leaders in your industry, or keep track of what is being said about your association in blog comments.

[ via pr-squared.com ]

November 17, 2008

Lessons from innovation’s front lines: An interview with IDEO’s CEO

Many companies claim to be innovative, but few can claim innovation as their raison d’être. One such company though is IDEO—a designer of products, services, and experiences ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to the patient-care delivery model at SSM DePaul Health Center, in St. Louis, Missouri.

IDEO’s single-minded focus makes it a good case study for those seeking insights on innovation. Yet as CEO Tim Brown is quick to point out in McKinsley Quarterly, what works at IDEO won’t work everywhere.

Obama’s seven lessons for radical innovators

Regardless of your political persuasion, you must admit that Barack Obama is one of the most radical management innovators in the world today. His team built something world-changing: a new kind of political organization. Obama's presidential bid succeeded, in other words, through the power of new DNA: new rules for new kinds of institutions.

For the full story from Harvard Business Publishing, click here.

November 16, 2008

Obama To Post Fireside Chats On YouTube

Obama-tube  

The weekly radio address that every president has done since FDR will be videotaped and put onto YouTube. These “fireside chats” were started by FDR during the depression as a way to reassure Americans that everything was going to be all right.

The Presidential radio address (which will still be broadcast over the radio) is usually only about four minutes long, a perfect length for YouTube. The videos will be posted on Obama's Change.Gov web site, as well as its dedicated YouTube channel.

[ via TechCrunch

November 11, 2008

All it takes

“If anything goes bad, I did it.
If anything goes semi-good, we did it.
If anything goes really good, then you did it.
That’s all it takes to get people to win football games for you.”
~ Bear Bryant

October 05, 2008

Announcing the Pixelated Blog Conference Series

OK, if we in the association world can't put on a killer conference, who can? So get to work.

My Twitter friend, Mitch Joel, created what he calls the Pixelated Conference: a business conference you can watch at your desk (or from home on the weekend). He stole the idea from Future Now.

Since turnabout generally equals fair play, Chris Brogan then stole the idea from Mitch. And he wants you to steal it from him...

Here are the steps:

  1. Decide on a theme
  2. Find videos from YouTube, Blip.tv, Magnify.net, Google Video, whereever
  3. Write a blog post and call it Pixelated- (and then your topic)
  4. Insert the videos as if they’re your speakers at the event
  5. Tag the post “pixelated” and also “conference”
  6. Link to http://www.twistimage.com/blog (as homage to Mitch)
  7. Spread the word, and we’ll all come “attend” your conference

August 08, 2008

20 Free eBooks About Social Media

The only thing better than books is FREE books - and Chris Brogan has rounded up 20 free e-books for us all to peruse. (In all cases, the first link is to a PDF file, the second link is to the site where it’s hosted.)

  1. The New Rules of Viral Marketing - David Meerman Scott
  2. Marketing Apple - MarketingApple.com
  3. Masters of Marketing - Startup Internet Marketing
  4. Podcast Marketing eBook - Christopher S. Penn
  5. Google Adwords Secrets - SEOBook
  6. Get Viral Get Visitors - Stacie Mahoe
  7. Marketing With Case Studies - Dynamic Copywriting
  8. How to Write a Marketing Plan - Geisheker Group
  9. SEO for WordPress blogs - Blizzard Internet
  10. Social Web Analytics - Social Web Analytics
  11. Geeks Guide to Promoting Yourself With Twitter - Geekpreneur
  12. The Zen of Blogging - Hunter Nutall
  13. What is Social Media - iCrossing
  14. A Primer in Social Media - SmashLab
  15. Effective Internet Presence - Effective Internet Presence
  16. Introduction to Good Usability - Peter Pixel
  17. Increasing the Response to Your Email Marketing Program - CRM Transformation
  18. We Have a Website. Now What? - Craig Rentmeester
  19. Blogs & Social Media - PRSA
  20. The Podcast Customer Revealed - Edison Media Research

July 23, 2008

Now if you could only figure out how to use Excel...

Bizzwords

Bizzwords covers "the emerging vocabulary" of the business world - the buzzwords of business you need to know to be in the know on the cube farm.

Chainsaw consultant - an outside consultant brought in to fire employees

Brightsizing - downsizing by laying off the brightest workers

Layoff lust - the desire to be fired from one's job

to Nasdaq - to sharply decline in value or quantity

bozo explosion - a rapid increase of incompetent employees at a particular company

mucus trooper - an employee with a cold or the flu who insists on showing up for work

prairie-dogging - the sudden appearance of people's heads over the top of the cubicle walls when something interesting or noisy happens

jetiquette - the flyers' code of polite behavior

clickstream - the virtual path a person takes while surfing the Web

Zen mail - an e-mail message without text or attachments

Dorito syndrome - dissatisfaction felt after wasting time surfing the Net and accomplishing nothing

ohnosecond - the little bit of time it takes you to realize that you've just made a huge mistake

$9.95

[ via Charles Harrington Elster, Wall Street Journal ]

The Cost of Free

The ABC Evening News recently aired a segment on companies using Twitter to handle customer service issues (in response to long hold times on phones). Comcast, which handles customer service issues on Twitter too, was spotlighted in the piece. But it clarified for me exactly why I have not jumped on the Twitter bandwagon for the association.

I had considered using Twitter to push advocacy updates to members' mobile phones during our legislative session but had hesitations because of Twitter's excessive downtime. My fear is that most members (the majority of which have never used Twitter) would not be able to understand the difference between Twitter's "downtime" and the association's. So if I, as a member, miss an important advocacy update because Twitter is down, I don't think, "Twitter is down. What a bummer." I think "My association let me down. I missed an important advocacy update."

But I'm thankful for Twitter's downtime really, because it has made me examine all of the "free" third-party apps that I jumped at quickly because they were "free." And free is good.

But it has made me examine a little further: What cost free-dom?

July 16, 2008

Do what you love and you'll never have to work again...

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking."
~ Steve Jobs

About Me


  • This blog is authored by Shawn Zehnder Lea, vice president for strategic communications at the Mississippi Hospital Association in Jackson, MS. If you have questions or wish to leave feedback, e-mail slea@mhanet.org.

Search MHA News


MHA Calendar

MHA Photos

  • www.flickr.com
    This is a Flickr badge showing public photos from mhanet. Make your own badge here.

December 2008

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      
Blog powered by TypePad