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July 27, 2005

RSS Usage Revealed

Pheedo decided to take a peek under the hood at some of the RSS advertiser and publisher data that they have been collecting. A few insights:

  • Tuesday is the most active day of the week for RSS, Saturday the least active. Second best day is Wednesday.
  • Morning scanners view more content but late-night scanners click through more. (I'm both, though. How do they know it's not the same group, with just more free time to actually digest information late at night?)
  • Data illustrate shift from RSS early adopters to mainstream.

For the full story, click here. (Thanks to What's Next Blog for the link)

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  • This blog is authored by Shawn Zehnder Lea, vice president for strategic communications at the Mississippi Hospital Association in Jackson, MS. If you have questions or wish to leave feedback, e-mail slea@mhanet.org.

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