In his book, Mysterious Stranger, magician David Blaine reveals the most important secret behind Harry Houdini's extraordinary death-defying escapes: obsessive advance preparation. While his audiences never saw the months of practice and planning, they would have found no magic to applaud if Houdini hadn't invested so much effort in his non-magical preliminaries. Likewise, the secret to successful copy is in the all the thought, work and research you do before you write a single word.
This article by MarketingProfs.com offers 10 tips that lift the curtain to reveal the backstage mechanics you can leverage for more effective copywriting.
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