Time Still the Top "Fear Factor" When It Comes to Corporate Blogging

In response to a WordBiz survey, 65% cite "the time it would take to write" as their most important concern about starting and maintaining a corporate blog. 51% worry what to write about. 27% wonder who in their company should write the blog.

Despite these legitimate concerns, 80% of the over 700 respondents say blogs are NOT just a fad; 55% say blogs will become a "must-have" corporate marketing tool. The survey was conducted in July and August 2005 through my newsletter, WordBiz Report.  [Download PDF of survey results.]

[ via BlogWrite for CEOs ]

On a sidenote, time also works on your side sometimes for blogging. During the recent Hurricane Katrina crisis, I was able to set up a blog for Mississippi hospitals with information and resources about Hurricane Katrina in 30 minutes. If I had designed a Web page myself, it would have taken a minimum of two hours, I would guess. And, as we all know, one and a half hours in a crisis can seem like a lifetime!