Five Best Books on Public Relations

Michael Kempner, in a Five Best column for the Wall Street Journal, recently listed what he considered the five best books on public relations. Mr. Kempner is president and CEO of MWW Group. Here are his picks:

• Propaganda By Edward Bernays
• American Hero By Larry Beinhart
• The Eloquent President By Ronald C. White Jr.
• Thank You for Smoking By Christopher Buckley
• All's Fair By Mary Matalin and James Carville

Interesting choices. None of the usual suspects, for sure (besides Bernays' book). But I'm sure that was the point.