New International Survey on New Media Practices Uncovers Disparity in PR

According to a new survey, public relations professionals in the U.S. and the U.K. increasingly recognize the importance of blogs, but comparatively few from each country participate in the blogosphere by monitoring, writing or reading blogs.

The survey, commissioned by The Daily Dog and Peppercorn Communications, was originally meant to see which country had the more digitally savvy PR folks. But the findings showed that neither really had a lot to brag about in that arena.

Among the findings:

• An overwhelming majority of respondents (85 percent) believe blogs are an important digital communication—the top two responses given being the ability to share information quickly and broadly (U.S.: 84 percent; U.K.: 74 percent), and the opportunity to influence public opinion and decision making (U.S.: 74 percent; U.K.: 65 percent)

• Most respondents (or their clients) do not have an official company blogging policy (U.S.: 87 percent, U.K.: 82 percent).

• Only 37 percent in the United States and 36 percent in the United Kingdom are actually blogging on behalf of their company or client.

• Fifty-four percent of respondents whose companies are blogging are not involved in the writing, creative or approval process for corporate or CEO blogs.

• Forty-nine percent of respondents did not monitor blogs at all.

• Sixty-three percent have not adapted their communications strategy to include proactive outreach to blogs, message boards and other forms of digital media.

Peppercom and the Daily Dog have released a podcast offering further analysis of these findings.

Comments

[Amanda Chapel]

Pardon me but the news hook here is: http://www.strumpette.com/archives/252-Survey-Reveals-Fear-and-Hypocrisy-in-Latest-PR-Boondoggle.html

FYI.

- Amanda