Most overused phrases in press releases

Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. The most frequently used term in the U.S. is "next generation." Not far behind are "flexible," "robust" and "world-class."

Read the full analysis here. (PDF)

(And is it just me or should that big headline on the first page of print be "The new way to analyze the world's media" and not "the worlds media"? Maybe it's a British thing I don't know about. I know, I know. Once an English major, always an English major...but still.)