New survey results indicate that journalists almost unanimously rely on company online newsrooms to get their reporting done, according to the 2007 Online Newsroom Survey conducted by TEKgroup International.
The annual survey shows that the online newsroom is the preferred method of interaction by journalists. Almost 100% of journalists surveyed stated that their chosen method of receiving information from a company is via an e-mail alert generated by an online newsroom.
Other key findings of the survey:
- 94% of respondents agree that companies will possess online newsroom in the future
- 90% said online newsrooms are important or very Important for accessing press releases
- 73% said online newsrooms are important or very Important for accessing breaking news
- 71% said online newsrooms are important or very Important for obtaining information on brands
- 90% said online newsrooms are important or very Important for accessing PR contacts
- 92% of journalists surveyed want to be able to search archives
- Over 66% of them want to search text-only archives
TEKGroup also reports that over 60% of reporters say they rarely read company blogs for news. But I wonder how they define blogs in the survey, because the MHA Press Room is in a blog format. I know they are selling technology to create online press rooms, but I think this may be another example of "blog" not being clearly defined.
Also, if you are at a small association and wondering how you would ever afford e-mail alerts for reporters, look at FeedBlitz. It's free (for the basic version) and it will send an e-mail alert to those registered when new information is posted.
For the full report, click here. (PDF)
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