Many companies claim to be innovative, but few can claim innovation as their raison d’être. One such company though is IDEO—a designer of products, services, and experiences ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to the patient-care delivery model at SSM DePaul Health Center, in St. Louis, Missouri.
IDEO’s single-minded focus makes it a good case study for those seeking insights on innovation. Yet as CEO Tim Brown is quick to point out in McKinsley Quarterly, what works at IDEO won’t work everywhere.
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