In grade school, if a paper required an outline, I always had to write it AFTER the paper. I never knew where the paper was going to take me until I started writing. I'm guessing this is not a best practice of grade school teachers, but it worked for me.
And that's why I was happy to find this session by Aimee Roundtree online from SXSW, "Big Social Media Results at Small Organizations." So often, associations don't know where to start with social media. And even though it's against the grain, sometimes we just need to start. Take the first step. Even if we don't know where we're going.
Don't walk so far that you get lost. But don't just sit there either.
All of the social media tools I've ever used for work, I used personally first. This helped greatly in figuring out how I could use it in my work. But this session highlights some great examples of companies and associations who had no "social media plan" or strategy or "authenticity goal"... they just saw an opportunity to further their mission and grabbed it.
And that's a strategy too!
[ via Smart Blogs on Social Media ]