Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up! (And then, of course, now have a meeting that was scheduled at the same time that I must attend and can't go.)
But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. I was impressed that she took a presentation that she had already given and extended its shelf life.
If you're like me, you give, prepare, write, edit, and (re)design many presentations throughout the year - for yourself and for many others. You spend hours researching and writing and PowerPointing - and then it all just disappears in 30 minutes or so.
Yes, there is SlideShare to post the presentation, but if you don't fill your presentations with bullet points, it's hard to fully grasp the gist of your message. (Here's a good example. You could tell my topic was collaboration. That's about it.)
With Gini's example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing. Here is what I found:
- AnyMeeting - Offer your free webinar using free webinar presentation software. Repeat your presentation for those who could not attend in person.
- ProfCast - Lets you record your presentation on top of your slides (like a podcast with visuals).
- SonicPics - Lets you add slides as images and narrate through your smartphone.
- Camtasia - Used for both screencasting and splicing
Remember, too, to review the presentation and earmark individual slides with great visual information for Twitter, Facebook, Google+, or a blog post.
Do you have more suggestions? I would love to hear them. Comment below or email me at firstname.lastname@example.org.