The Big Picture

Corporate Communications Aware of Podcasting—But It Is Rarely Used or Listened To, According To New Poll

A recent survey conducted by the Dallas chapter of the International Association of Business Communicators, which ran mid-March to mid-April, asked more than 300 communicators in Dallas the question, "How do you use podcasting?"

More than 60 percent of communicators are aware of podcasting, but most have not listened to one, with another 8 percent responding with, "What's a podcast?"

The survey, which included 109 respondents, says:

• 23 percent of respondents say they have listened--or have subscribed--to a podcast
• 61 percent of respondents say they have not listened to a podcast but are aware of them
• 8 percent said they or their company have published a podcast
• Another 8 percent responded, "What is a podcast?"

[ via Daily Dog ]

Study: Podcasting Driven By Older Folk

"A survey of over 8,000 American consumers by pollsters CLX has revealed that podcasting is most popular with those over 45, with 21 per cent of those questioned listening to podcasts. This compares to just 13 per cent of 15 to 24-year olds." (via MIT Advertising Lab)

Now I know why I don't "get it." It must be because I'm so young and hip. ;)

Even the Air Force is podcasting

First Cisco and now the US Air Force is podcasting. You know corporate/government podcasting is here when the military does it.

(Via Micropersuasion, who also asks if our PR team is ready. I guess I should sign up for one of those free seven-day trials of podcasting software now. And finally listen to Jeff's podcasts I've been hearing so much about. I am definitely not ready.)