A recent survey conducted by the Dallas chapter of the International Association of Business Communicators, which ran mid-March to mid-April, asked more than 300 communicators in Dallas the question, "How do you use podcasting?"
More than 60 percent of communicators are aware of podcasting, but most have not listened to one, with another 8 percent responding with, "What's a podcast?"
The survey, which included 109 respondents, says:
- 23 percent of respondents say they have listened--or have subscribed--to a podcast
- 61 percent of respondents say they have not listened to a podcast but are aware of them
- 8 percent said they or their company have published a podcast
- Another 8 percent responded, "What is a podcast?"
[ via Daily Dog ]