When asked if top management believes public relations contributes to moving the organization forward, respondents to a new survey from the Public Relations Society of America (PRSA) and Bacon’s Information Inc. indicated that most felt their top management or CEO believes that PR contributes to moving their organization’s reputation forward. PRSA and Bacon’s Information conducted the 2006 State of the PR Profession Opinion Survey to gain a better understanding of the opinions of its members and those interested in the field of public relations.
The research conducted by Delahaye, a division of Bacon’s Information, explored several areas of interest to PRSA members and nonmembers interested in the field of public relations. Specifically, areas analyzed in the research included:
- Demographic information, including type and size of organization, authority level, salary, number of public relations department employees, reporting order for public relations (hereafter referred to as “PR”) within the organization.
- Respondents’ beliefs on how top management views the contributions of public relations.
- Typical budget for PR-related purchases and if PR spending in their organization experienced an increase or decrease in 2006.
- How respondents spend their work time, as well as how their PR budget is allocated across various services.
- Perceptions on the single greatest issue facing the PR profession.
- Identifying which organization has the strongest voice against PR and PR issues, and perceptions as to how PRSA should be involved in advocating for such issues.
- The importance of various attributes when selecting a PR service company.
Download a copy of the 2006 State of the PR Industry Opinion Survey here.