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February 27, 2006


Kevin Holland

I read that article and had a similar reaction, Shawn ... I don't think "click here" should always be avoided. It is not always necessary, but sometimes it is -- the dangers of people trying to establish rules sans context.

In email newsletters, there is a very pragmatic reason to avoid the phrase "click here," because it can sometimes trigger spam filters.


I'm sorry Shawn, but yes, click here is lame and assumes user stupidity. It's a lot like printing "warning: contents may be hot" on a coffee cup. And to your point about myriad links on pages, well, I'm quite likely to skip over links that say Click Here. Wow, a google search for Click Here returns 5.5 billion results. Staggering.

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About Me

  • This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. If you have questions or wish to leave feedback, e-mail srossi@mhanet.org.

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