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August 18, 2006


John Wagner

Shawn ... thanks for "continuing the conversation" in your post.

Some background on that quote:

I was referring in part to the fact that the primary readers of most PR blogs are other PR bloggers or people searching for a specific phrase or item.

Neither are really potential clients of a PR firm. So even if you have a big audience, it's not necessarily an audience of people who will be calling with business.

At the same time, however, a blog is a way to network -- as you point out -- and in that perspective, it's valuable.

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About Me

  • This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. If you have questions or wish to leave feedback, e-mail srossi@mhanet.org.

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